NEWSLETTER

Television

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In Italy, "Il Mondo di Patty, la storia piú bella" premiered on Italia 1 last June 3rd at 4:00pm and has reached peaks of more than 1,336,000 viewers and 15% share. It continues to be broadcast on Italia 1 from Monday to Friday at 4:00pm.

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In Spain, "Patito Feo, la historia más bonita" premiered on Disney Channel (DTT) on September 14th at 9:30pm. It is broadcast from Monday to Friday at 9:30pm with a repeat the following day at 4:00pm.

O MUNDO DE PATTY O MUNDO DE PATTY
In Portugal, "O Mundo de Patty, a história mais bonita" premiered on SIC on June 22nd. The program has an average share of 50% with peaks of 63% in the target kids 4-12 years old. In the same target O Mundo de Patty ranked #3 among SIC's programs from July 1st to July 15th. It continues to air from Monday to Friday at 10:00am and from September 19th on, it will be broadcast weekends at 10:00am.

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Disney Channel Italy has bought the second season (110 episodes) of "Il Mondo di Patty" which they will begin airing during the 1st trimester of 2010.

Video

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Following the success of the series on Pay TV and its strong start on Free TV, Mondo TV brought the first "Il Mondo de Patty" DVD to the market on August 5th in Italy. The second DVD will be on sale on September 23rd.

Editorial

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Sperling brought the first novel to Italy in May 2009. The novel is the first of a collection that they will edit throughout this year and next year.
Sperling will also release a diary based on Patty's story.
In Spain Planeta is editing the collection of novels and the diary that will be available in November 2009.

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Panini will release the monthly magazine and newsstand products in Italy, Spain and Portugal.
The first edition of the magazine was avaible in June in Italy and will come out in Spain and Portugal before the end of the year.
On September 18th photo cards and a sticker album will be released in Italy.
The photo cards and sticker album will be available at newsstands in Spain and Portugal in 2009.

Merchandising

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Edel brought the "Il Mondo di Patty" musical CD to stores in Italy on December 2nd, 2008. Seven weeks later it held the #4 position on the "Nielsen Top of the Music" compilation ranking. Today more than 35,000 CDs (retail) have been sold as well as 25,000 copies in newsstands, making it a gold record in Italy.

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RH Mondadori's school planners that were launched in July 2009 in Italy have been so popular that 10,000 units were reprinted.
Giochi Preziosi will release a line of snacks in October and they have plans to launch Easter eggs in 2010.
In addition Elastic Rights Italy has plans to launch apparel, hygiene and personal care products, Back to School, videogames and a Live show launches in 2009/10.

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Elastic Rights Spain has signed an agreement with Montichelvo who will release a Patito Feo Back to School line in 2010.
In addition Elastic Rights is in conversations with various potential partners to launch a full line of merchandising including DVDs, publishing, apparel, hygiene and personal care products, back to school, videogames, Internet and a Live show during 2009 and 2010 in Spain and Portugal.

Promociones

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Coinciding with the premiere of "Il Mondo di Patty" on Italia 1, Mediaset presented Laura Esquivel (Patty) at the 7th edition of the Telefilm Festival in Milan last May 8th. During her visit Laura participated in various activities including, disc signing, press conferences, performances, interviews and meet and greets with her fans. More than 1,000 people attended the festival just to see Patty.

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Yam112003 launched the "Il Mondo di Patty" official website coinciding with Laura's visit to Milan so all her fans could keep up on all her activities. In August the website had a total of 1,000,000 visits and 450,000 unique visitors.

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